Remember the catchy slogan “Where do you want to go today?” that Microsoft had over the years? A powerful slogan that gives an impression that wherever you as a customer want to go, Microsoft has a solution.
Ironically it is the turn of the software giant which is not sure about where to go because the company has been outmatched in too many areas. Microsoft is so deeply wounded by the web revolution Search Giant Google has brought about that Bill Gates had to step down.
Ray Ozzie, the new “courtly, soft-spoken, as approachable as your favorite college prof” Chief Software Architect, has started to make a change in the 70,000 employees business. His primary objective is to push his company to adapt to Web 2.0 and beyond for survival. The key is to move from a “one man decides all” product development style to a more open ended collaborative effort.