What is SEO and On-page SEO? Learn why On page SEO is important? How SEO works? Few SEO Tips.
SEO, How do search engines, such as Google and Bing, determine who’s up and who does not? How would I have to work to jump to the first page on Google? Why can not my SEO service provider promise me any specific placements?
In this post, you will learn what search engine optimization is all about and what is really important in terms of top rankings.
#What is SEO?
Search engine optimization explained in a simple and understandable way. Search engine optimization is a branch of search engine marketing. Most bloggers and internet marketers must know what SEO (Search Engine Optimization) is. Understanding SEO is a series of efforts made by a webmaster on a website that aims to increase the visibility of a web page to be better in search engines, especially Google.
Objectives of search engine optimization
The aim of a successful search engine optimization is the better findability in the natural listings (unpaid placements / organic search) on search engines. An important point is not only to achieve the better findability through good rankings as far as possible up to relevant search terms but also to get the users of the search engine (s) on the search result (your own website, app, video, etc.). to click.
Search engine optimization has as its goal:
- Better rankings to achieve relevant search terms in organic search results
- Increase the number of clicks through the search engines and bring more visitors to a website
- To make the search intention for relevant search terms as best as possible
#What Is the On-Page SEO
Understanding On-Page SEO is a website optimization effort that is done from the side of the website itself. In other words, optimization efforts are carried out by a website owner/webmaster by designing websites that are SEO Friendly.
Some important elements contained in SEO On Page include:
- Research keywords
- Build a website with a good structure, looks attractive, and loads quickly
- Using a Title Tag that is good for the homepage and title of the content
- Add a description that is relevant to the website
- Build content that is beneficial to the audience
- Set URLs (permalinks) that are SEO Friendly
- Using Heading well (H1, H2, H3, H4)
- Manage website navigation as best as possible
- Build internal links
- Adding keywords to image/image naming And others
#why On-page SEO is important
Well, above was a brief explanation of what SEO is, how it is implemented, and what the benefits are for your business website. Website optimization in search engines is a process that we must do periodically because search engines (especially Google) always update their search results and display the most relevant and well-optimized websites.
It’s important that you understand Who your users are. What is the purpose of your site? If you are a Blogger, make sure you make your site readers feel happy, When visiting and reading. Make the content as interesting as possible.
Make sure you optimize your site speed well. Whether It’s Desktop Or Mobile. Based on the facts from Google Analysis, If In 3 seconds your Site is not open, Chances are your visitors will leave your website.
#How SEO works
Website pages that have a good ranking on Google search pages will certainly have the opportunity to get more potential visitors continuously for free.
- Generating Potential Traffic to the Business Website
When we type a keyword on the Google search page, we will see a list of websites that relate to these keywords. A website/blog page that is well optimized and at the top (positions 1-4) will usually get more visitors than websites that are ranked lower than search results.
- Increase your Brand Awareness Business
Brand Awareness is the ability of prospective buyers or consumers to recognize and remember a brand. The more famous a brand is in a particular niche, the more likely the sales intensity will be. Actually, there are many ways to increase the brand awareness of a business. One of them is through website optimization in search engines (SEO).
When internet users search for information related to your niche through Google and find useful information on your website, they are likely to remember web pages that provide valuable information, that is your website. The more people who open your website from search engines, the brand of your business will automatically become more famous, at least among internet users.
- Get Your Customer Data for Free
Many online entrepreneurs are willing to spend a lot of money to advertise in various advertising media with the aim of getting contact data (e-mail, cell phone number, address, etc.) of prospective customers or loyal customers of their business.
What is the average user looking for when they enter relevant search terms that you want to be well found by SEO? This question is crucial because Google and other search engines are getting better at understanding the users And delivering exactly what they are looking for.
#Few SEO Tips
Basically, the important Seo On Page optimization factors is very Broad. Here shortly discuss 3 main factor of On-page SEO.
“Content Is The King”. Which Means, Content Is King. At present, The Internet, Especially in Search Engines, Is filled with Millions Of spam sites that are completely useless. So It’s no wonder If Google, Bing and other Search Engines every day indicate spam sites.
Google and friends really like Articles that are complete, solid and user-friendly. Therefore, make your article as complete and as long as possible. The point is to make Google and the reader really feel that your article is very useful.
Research a good Keyword, You are not required to use paid tools or complicated tools for you to use as a Beginner.
Even though one of the best techniques for SEO On Page in finding Keywords is very easy for Everyone to do. You can use Google suggest to Search for Keywords that pass for your topic.
- Website Optimization
Many things you have to do here. The first thing you have to do is pay attention to each of your website designs, The speed of your site. Not only that, You must pay attention to the structure of the website. Such as title tags, Meta tags, Meta Descriptions, Meta Keywords, Alt Text, Duplicate Content, Robots Txt, Schema.Org Data Structures, Http Status, Page Speed, CRO, Domain, Url, and Redirects.
We need to pay attention, what I mean by a website/blog that is well optimized from the SEO side is the website that is in the order of the organic search results.
Hopefully, this article is useful to you.