64% of U.S. Internet Users Watch Videos Online
1 Comment Published October 25th, 2006 in Technology.
comScore Media Metrix, a leader in digital media measurement, has released its August rankings of the top U.S. streaming video properties last Thursday.
The report shows the U.S streaming audience has steadily increased each month to reach 110.3 million. About 64 percent of the total U.S. Internet audience is streaming audience (or streamer) now.
In August, 6.98 billion video streams were initiated by U.S. Internet users. The average U.S. streamer consumed 63.3 streams during August, or approximately 2 streams per day. Streamers at Fox Interactive showed the highest levels of video consumption per person at 35.5 streams per streamer, followed by Yahoo! Sites (20.6 streams per streamer) and YouTube (19.4 streams per streamer).
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The decision for Google to acquire YouTube is largely undisclosed. However, we can still get a sneak peek of the milestones that YouTube has gone through to generate 1.65 billion dollars.
The popularity of Google Video over YouTube remained until the beginning of the second quarter of 2006 according to Google Trends. The news references in the media that increased dramatically in the first quarter help to push YouTube traffic to a series of record highs.
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