When I had very little idea of SEO, I had a lot of respect for keywords. Probably because this topic has been so exaggerated in many articles.
I felt that finding the perfect keyword was a science in itself.
It is not so difficult to find the right keywords and place them in the right places in the article.
- Why are keywords so important?
- 3 steps to the right keyword
- 1. Brainstorm
- 2. Keyword research with Google
- 3. Helpful tools for your keyword analysis
- The correct placement of your keyword
Why are keywords so important?
As you may know, Google considers over 200 factors for ranking search results, always with the aim of providing the best results for searchers.
Your keywords, or even better search phrases (long tail keywords ) in your text, will help Google understand what your article is about to include in your search query.
But keywords help not only Google but also yourself. The clear definition will make it easier for you to differentiate your topic and not digress with your article.
Therefore, you should define the relevant keywords before even beginning to write your next article.
3 steps to the right keyword
Finding the right keyword is not rocket science, as I know by now, but requires a bit of time and practice in the first place. With every new article, keyword research will be easier.
So let’s go plunge into pleasure.
I start with each of my articles with a classic brainstorming and quite traditionally with pen and paper.
I ask myself the following questions and note the answers:
- What solution does my article offer?
- What is my audience looking for?
- How do I differentiate myself from other blogs?
A very good source, if you want to know what your target audience is looking for and which wording they use exactly, are emails from your readers or questions in Facebook groups.
Also very interesting is the tool ” Answer The Public “. Just enter one of the keywords from your brainstorming and you’ll get frequently asked questions at the touch of a button.
2. Keyword research with Google
Yes, even though Google itself you get suggestions for frequently searched terms. After all, nobody knows better what they are really looking for than Google itself.
Google has an interesting feature called Google Suggest. You know her for sure. In doing so, Google suggests possible searches while you’re typing in the search field.
Maybe you will gain another, additional perspective on your topic here.
You will receive more related searches from Google if you actually search for your search term and then scroll to the bottom of search results.
Google Suggest and the related queries can provide you with valuable input during keyword research and provide additional perspectives. However, you should be aware that these are very commonly searched terms.
3. Helpful tools for your keyword analysis
The last step is to analyze the list of keywords to find out which keywords ideally have little competition.
Some time ago, the Google Keyword Planner was the first choice. Unfortunately, this tool now only gives detailed results to paying users, but there are alternatives.
In addition to the monthly search volume, WordTracker also provides you with information about the competition and the current placements in Google’s search results.
A bit more minimalist is the Karma Keyword Tool. Again, you will get an overview of search volume, cost per click and competition, but currently only for individual keywords.
The correct placement of your keyword
Now that you’ve found the right keyword or better matching phrase, you can start writing. Be sure to place your keywords in these places.
- In the article url (permalink)
- In the title of your article
- In subheadings
- A few times in the text
- In your pictures
- In the meta description
An SEO plugin like ” Yoast SEO ” helps you to control if you have the keyword embedded everywhere.
I hope you now have a good look at the topic and, above all, a roadmap for finding the best keywords for your next article.
Finally, I would like to know if you’ve been actively involved in keyword research or have trusted your gut instincts?